Retail
Client: Chanel Boutiques
Project: Chanel Visual Merchandising
Introduction – Haute Couture Precision into Display Artistry
Chanel, the definitive name in luxury fashion, commissioned Sun Studio to produce high-definition printed acrylic elements for use in their exclusive visual merchandising campaigns. For a brand synonymous with timeless elegance and meticulous craftsmanship, the requirement was simple: perfection. Our mission was to apply ultra-precise printing onto acrylic panels that would serve as stunning, flawless backdrops and displays, reflecting the brand’s iconic quality without compromise.
THE CHALLENGE
Producing printed displays for Chanel required transcending standard commercial quality to meet the level of precision expected in haute couture. The main difficulties lay in achieving the subtle nuances of the brand’s sophisticated color palette and graphics on the acrylic surface.
We had to guarantee absolute fidelity to specific blacks, whites, and signature colors, ensuring every detail was crisp and flawless. Furthermore, the acrylic panels needed to offer optical clarity and be robust enough to maintain their pristine appearance through multiple campaign installations and handling.
OUR SOLUTION- GRADE GLASS PRINTING
Sun Studio deployed a specialized, multistage printing protocol calibrated specifically for the luxury segment, treating each panel as an archival piece of art. Our approach delivered the necessary perfection:
- Micro-Dot Precision: We utilized ultra-high-resolution printing technology to ensure microscopic detail and smooth color gradations, eliminating any visible ink-jetting on close inspection.
- Luxury Color Profiling: Rigorous custom profiling was executed to achieve the exact saturation and tone required for Chanel’s signature black and white photography and specific campaign colors.
- Flawless Finish: Acrylic was sourced for superior optical clarity, and the printing was backed or finished to ensure the surface was scratch-resistant, preserving the material’s inherent polished look.
THE IMPACT
The completed printed acrylic panels provided Chanel with a visually powerful and sophisticated medium for presenting
their global fashion and beauty campaigns. The brand achieved uncompromising visual fidelity, ensuring that their iconic
imagery is replicated with absolute precision across all retail displays.
This high-quality, durable solution allows Chanel to maintain its standard of excellence, seamlessly integrating display artistry
with its luxury brand identity.