Retail

Client: Giorgio Armani

Project: Acrylic Artistry Collection

Introduction – Defining Giorgio Armani’s Visual Excellence

Giorgio Armani enlisted Sun Studio as both the printing partner and display consultants for their exclusive boutique within The Dubai Mall. The project demanded a solution that matched the brand’s uncompromising standards of elegance and precision. We were tasked with utilizing printed acrylic to create sophisticated, lightweight, and durable point-of-sale and window displays that perfectly communicated the Armani aesthetic and luxury status.

Signage for Fashion Brands
Custom signage for fashion brand displays

THE CHALLENGE

Giorgio Armani required a premium, high-definition display solution for their Dubai Mall location. The primary challenges included achieving flawless, high-resolution printing on acrylic to maintain the visual integrity and luxury feel of the brand’s campaigns. This necessitated ensuring absolute color accuracy and crisp detail for all text and imagery, a critical requirement for a global luxury brand, while also creating displays that were lightweight and durable enough to resist scuffing and maintain their polished look in a high-end retail environment.

OUR SOLUTION- GRADE GLASS PRINTING

As consultants, Sun Studio recommended specialized printing on premium acrylic for its superior clarity, finish, and versatility. Our process included:

  • Fine-Art Resolution: Using ultra-high-resolution UV printing calibrated for acrylic to render photographic details and textures with unparalleled clarity.

 

  • Exact Color Matching: Meticulously matching all brand colors and skin tones to Giorgio Armani’s global visual guidelines.

 

  • Flawless Finish: Producing panels with a perfect, smooth surface that enhanced light reflection, reinforcing the brand’s luxury appeal.

THE IMPACT

The completed acrylic displays successfully met Giorgio Armani’s stringent luxury standards. The brand now utilizes lightweight, visually stunning, and durable point-of-sale and window graphics that seamlessly integrate with their high-end aesthetic. This solution ensures rapid deployment of new campaigns while maintaining the absolute quality and sophistication expected by the Giorgio Armani customer.